The broad impact of the COVID-19 global pandemic has been felt across all industries, including museums. Faced with sudden closures and drastic reductions in revenue, museums were forced to pivot to digital engagement – but some were better prepared than others, and the overall lack of strategic preparation was evident. Over the past year, museums have learned important lessons, which the sector can take into the future. We are not “going back to normal” even after the pandemic is over. Digital engagement is here to stay. This keynote will focus on the strategic approach to moving forward, and will include several specific recommendations to help museums remain audience-focused and relevant through the range of onsite visits, virtual engagement, and hybrid experiences that combine both.

The streaming is available on YT below. It will start at 05:00pm.